About Thomas
Emmy-Award winning writer/creative/brand strategist/ideator Tom Pace formed Eleven Ten Productions in 2008 and has partnered with leading companies and brands to provide brand strategy, copy, creative and more. Eleven Ten Productions has worked with clients as diverse as Warner Brothers Media, HBO, HBO Max, Sony Television, AT&T, The Simpsons, American Idol, Disney Jr., Visa, BMW, DIRECTV, Disney Channel, Boxed Water, General Mills, Nickelodeon, PBS SoCal, Beyond Burger, Stella Artois, NASCAR, Discovery Channel, PBS, Travel Channel, History Channel, NAT GEO, and more since it’s inception.
Experience
As part of the Troika Design Group team, participated in the ground-up launch of the CW Network, creating the award-winning “FREE TO BE” campaign that rolled out across the nation in eye-popping green. Brand refresh efforts include Discovery Channel, A&E, AMC, ABC, Disney Channel, Lifetime, WEtv and more.
Created award-winning campaigns to launch critically lauded programs on DIRECTV such as Friday Night Lights and Damages as well as award-winning NFL Sunday Ticket campaigns
For The Disney Channel, Disney Jr. and Disney XD, created original content including Friends for Change, Make your Mark, and Pass the Plate. These efforts earned multiple Emmy nominations, winning two awards in 2012 and 2013. Helped create A&E’s “BE ORIGINAL” refresh including a talent wide image campaign for the 2014 season.
Worked alongside Ogilvy & Mather founder Doug Scott, president of marketing and brand solutions at the newly launched WME/IMG’s creative agency. Successful efforts included Visa, BMW, Lexus, Cadillac, Target and Maybelline. During this time worked directly with NICKOLODEON to ideate campaign to launch Sponge Bob Square Pants The Musical.
Wrote the current AT&T/DIRECTV campaign for NFL Sunday Ticket featuring quarterbacks Patrick Mahomes, Dak Prescott and Jimmy Garoppolo.
Worked on last year’s nationwide AT&T “Own the Throne” campaign to mark the final season of “Game of Thrones.”
Collaborated on the animated campaign to promote the “The Simpsons” Plus-Sized Marathon on FXX, the longest marathon in television history.
Provided writing for the nationwide Disney + bundle campaign featuring Disney +, Hulu and ESPN with the talented team at Roger.TV
Currently working with PBS Socal and KCET to create an anthemic image campaign for on-air and beyond.
Current Projects
Co-founded www.dine11.org in response to COVID-19. As Creative Director, creates all media assets for this national non-profit with chapters in over 12 US cities including Los Angeles, New York, San Francisco and Washington D.C. The organization helps local restaurants and feeds local healthcare heroes.
Currently directing “CROWD FUNDED” using 2,000 Fisher Price Adventure People to help recreate the live music experience we’re all missing during shelter in place orders. The film will help raise money and awareness for Save The Stages, a non-profit that is helping live music venues survive the COVID-19 shutdown.